Globalization and competition has ramped up the competitive environment. CMA's assist their organizations in operating on the highest efficiency frontier. CMA's enjoy benchmarking of best practices. A significant percentage of the accounting profession is employed in industry. Yet the CPA designation is not designed for this purpose. A CMA will work with management, marketing, engineering, and accounting, perhaps all in one day. The focus of the CMA is internal best practices. The CMA is forward looking. A CPA, on the other hand, is often looking in the rear view mirror.